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Practical articles on how websites make it into AI answers: definitions, standards and measurable processes. No magic — just machine readability.
What Is GEO (Generative Engine Optimization) and How It Works
A definition of GEO, how generative answers are assembled, and six practices that raise your odds of being cited.
GEO vs AEO vs SEO: the Difference and What to Implement First
A comparison table of the three disciplines and a practical rollout order: SEO base → AEO extractability → GEO citability.
llms.txt: What It Is, Why It Matters and How to Write One
The file format, a working example, an honest look at the standard's limitations and four common implementation mistakes.
Entity SEO: Making Your Brand an Entity AI Recognizes and Cites
Why LLMs reason in entities rather than keywords, and a layered plan: from @id in markup to external confirmations.
How to Measure Brand Visibility in AI Answers: Metrics and Process
Four AI-visibility metrics, a prompt panel for regular measurement, and the technical signals: crawler logs and referrers.