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Entity SEO: help search services identify your business correctly

Entity SEO helps search services distinguish a business, person or product from others with similar names. For example, two repair shops called Vector can be identified by their locations, websites, services and contact details. Start by checking whether your site and business profiles describe the same company accurately.

Look for conflicting facts first

Compare your contact page, footer, relevant business profiles and directory listings. Check the public business name, address where applicable, phone number and service area. Correct old information on profiles you control and request corrections elsewhere when necessary. Explain the relationship between the trading name and the company behind it.

Explain what the business actually does. A page that names the services, service area and team is easier to understand than a string of claims about leadership and innovation. Keep customer-facing facts consistent across languages while translating the offer naturally.

Add structured data that matches the page

Organization structured data describes your business in a format search systems can process. Within that markup, a stable @id connects references to the same organization, while sameAs can point to its genuine profiles. These fields help describe identity; they do not establish the quality of the business or guarantee a recommendation.

Include relevant public facts and links to genuine profiles. After editing, check the markup for errors and read the visible page as a potential customer. Then repeat the searches or AI questions that previously produced confusion. Record whether the name, address or attribution is now correct, separately from any change in traffic.

Sources and further reading

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Published: · Reviewed by the geo-rank.ai editorial team · Our methodology