GEO in Chinese: choose the script and adapt your website
Decide which customers a Chinese page will serve before you choose Simplified or Traditional characters. The script alone does not identify the market. Terminology has to be adapted as well, and you need to verify the payment methods, availability and support those customers are actually offered.
Start with the customer you can serve. For a software product, explain the available features, billing currency, payment methods and support hours. Check that linked documentation and the signup process match the claims on the Chinese page.
Review terminology and conditions together
Use the vocabulary your intended audience uses, and have the text reviewed in that context. Leave product names and interface labels alone where changing them would confuse the user. A short, specific explanation usually helps more than a literal translation of English promotional copy.
If you maintain both Simplified and Traditional versions, give each a stable URL and ask your developer to check the appropriate annotations, such as zh-Hans and zh-Hant. The language switcher should open the same service page in the selected language. Publish only the versions your team can keep accurate.
Test the form, then check AI answers
Test punctuation, line wrapping, text copying, forms and confirmation messages. Then ask someone to request a quote or complete registration using the page, and note every point where they need information that was never translated.
For the AI checks, use services available to your intended audience and the questions they ask. Save the language, location, service, answer and cited pages. For a software subscription, compare the currency, payment methods and support hours in the answer with your offer for that market. A source in another language may still be correct, and a fluent Chinese answer may be quoting terms that apply somewhere else.
Sources and further reading
Published: · Reviewed by the geo-rank.ai editorial team · Our methodology